WBE Advantage ChoiceTel is a certified Women Business Enterprise (WBE) with ongoing executive technology hires and leadership recognition. This positions them as a preferred partner for government and corporate procurement programs prioritizing diverse suppliers, offering potential for strategic technology and cybersecurity services collaborations.

Expanding Footprint The company has multiple locations including Clarkston MI, San Francisco area, and an Atlanta office opened in 2018, with recent growth signals and a history of acquisition activity. This suggests opportunities to upsell managed services, cloud, and security offerings across regional offices and newly acquired or expanding customer bases.

Strategic Tech Partners Recent partnerships and hires in executive technology strategy roles, plus a collaboration with Cranium for AI security, indicate a focus on advanced IT services, cloud, cybersecurity, and AI-driven solutions. This aligns with cross-sell opportunities for enterprise-grade security, compliance, and cloud modernization.

High Growth Potential Reported revenue range of one to ten million and a lean employee base (11-50) point to a mid-market profile that is often seeking scalable IT services, managed cloud, VoIP, and security offerings. Target these clients with modular, cost-effective MSP packages and flexible engagement models.

Industry Positioning As a Detroit metropolitan area and Northern-based tech services provider with a recent acquisition and recognition as a leading diverse supplier, ChoiceTel presents opportunities to leverage local government and regional business networks, suggesting pilots in security, telecommunications, and cloud continuity services for mid-market firms.