Market Positioning Christie Cookie Company operates within the premium gourmet cookie segment, providing an opportunity to target upscale retail outlets, specialty food stores, and boutique cafes seeking artisanal baked goods to enhance their product offerings.

Growth Potential Recent acquisition by Richsfoodservice and partnerships with local brands like Hattie Jane's Creamery suggest a strategic emphasis on expanding product collaborations and distribution channels, presenting avenues for sales professionals to explore joint marketing and bulk supply opportunities.

Digital Engagement The company's use of advanced digital tools such as Amazon Web Services, React, and Google Tag Manager indicates a focus on e-commerce and online marketing, opening doors for targeted digital campaigns and online retail partnerships.

Product Diversification Limited-edition collaborations, such as ice cream sandwiches, highlight willingness to experiment with new product formats, offering potential for product innovation collaborations or seasonal product launches to boost sales volume.

Regional Focus Based in Nashville with a strong local heritage rooted in Southern hospitality, there is an opportunity to deepen regional penetration and develop relationships with local distributors, hospitality venues, and event catering services to increase regional market share.