Regional B2B Growth Target foodservice distributors and regional grocery chains in Northern California and beyond to expand frozen dough and thaw-and-serve cookie offerings, leveraging Pacific Cookie Company’s established wholesale manufacturing and local production capabilities.

Retail & Experience Capitalize on the Santa Cruz and Berkeley bakery storefronts by offering in-store tastings, partnerships with Marin County coffee shops, and event catering to boost brand visibility and cross-sell freshly baked cookies alongside coffee and ice cream.

Premium Product Elevation Position the 13+ varieties featuring Guittard chocolate as premium gift options for corporate gifting, seasonal baskets, and online subscriptions to drive higher average order value and repeat purchases.

Digital Engagement Expand email and loyalty programs using Klaviyo and Constant Contact to upsell to existing customers, promote new flavors, and drive click-throughs to wholesale inquiries and local retail promotions.

Sustainability & Local Sourcing Highlight family-owned legacy, local production, and premium ingredients to attract sustainability-minded retailers and distributors, offering co-branded campaigns and exclusive regional SKUs.