Expanding Event Portfolio Circuit of The Americas hosts a diverse range of high-profile motorsports and entertainment events, including Formula 1, MotoGP, NASCAR, Porsche Carrera Cup, and IMSA races. This broad event portfolio provides multiple opportunities for sponsorships, hospitality packages, and partner collaborations to target diverse audiences worldwide.

Global Audience Reach With major events like the Formula 1 United States Grand Prix attracting up to 400,000 attendees and an estimated 30 million TV viewers globally, there is significant potential to engage international brands and media partners interested in brand visibility and marketing across large, engaged audiences.

Sustainability Leadership COTA's focus on sustainability and environmentally responsible operations aligns with brands seeking to enhance their ESG credentials. This presents opportunities for partnerships emphasizing green initiatives, eco-friendly sponsorships, and sustainable event solutions.

Technological Engagement Utilizing advanced technology such as Ticketmaster, Adobe, and analytics tools, COTA can support brands interested in digital marketing, data-driven advertising, and engagement solutions, enhancing sponsorship activation and audience interaction during events.

Growing Ticket Sales Recent launches like the 2026 Early Bird ticket offers and ongoing event promotions suggest opportunities to partner with COTA for ticketing campaigns, premium package sales, and experiential marketing initiatives targeting motorsports enthusiasts and event attendees.