Fiber expansion Opportunity to upsell fiber internet services to new areas in Clackamas County leveraging the recently announced $2.8M federal loan to extend fiber-optic connectivity up to 2 Gbps for additional homes, farms, and small businesses.

SmartHub adoption Leverage the SmartHub member portal introduction to drive digital onboarding, billing, and service management upsells such as add-on TV packages, higher speed tiers, or value-added services by encouraging customers to transition to digital self-service.

Home monitoring bundle Market integration of home monitoring services as a bundled offering with internet and TV, targeting rural residents and farms in the Redland area to increase ARPU and reduce churn through bundled solutions.

Small business play Position enhanced connectivity and reliable service as a differentiator for local small businesses in Clackamas County, offering scalable internet speeds, managed services, and fiber access funded by public loan to attract business customers and partnerships.

Community coop advantage Highlight cooperative ownership and local community focus to differentiate from larger providers, using targeted outreach in Oregon City and surrounding areas to win customers seeking local support, personalized service, and community-driven pricing.