Strategic Partnering Collaborate with RUNColumbus Race Series and Nationwide Children’s Hospital Columbus Marathon to offer co-branded events, gear promotions, and loyalty programs that drive cross-pollination of audiences and increase store visits.

Community Engagement Leverage CRC’s involvement in local running clubs and community events to unlock sponsorships, youth programs, and group-buys for running shoes, apparel, and education-focused running clinics.

Omni-channel Sales Enhance conversion by expanding or promoting Apple Pay, Google Pay, PayPal, and Venmo options with targeted marketing to tech-savvy shoppers, while integrating Shopify for streamlined online-to-offline experiences.

Local Market Focus Target Dublin, Ohio and surrounding communities with regional campaigns, partnerships with Bexley recreation programs, and local race branding to capture nearby runners seeking community-first shopping experiences.

Growth Positioning With revenue in the multi-million range and a boutique size, positionCRC as a premium, personalized local brand that can scale through limited-edition drops, event-based promotions, and turnkey race-day retail setups.