Local partnerships Opportunity to expand wholesale or co-branded programs with local schools, running clubs, and community organizations in Columbus and Dublin, leveraging CRC’s existing community connections and race series collaboration.

Race ecosystem Leverage RUNColumbus Race Series partnership to cross-sell training gear, apparel, and event registration solutions; propose bundled offerings for race participants, volunteers, and sponsors.

Omnichannel payments Highlight CRC’s adoption of multiple payment methods (Apple Pay, Google Pay, PayPal, Venmo) to position for enhanced mobile checkout experiences and targeted promotions, suggesting a focused e-commerce growth plan.

Community brand Capitalize on Store of the Year legacy and local recognition to pitch premium sponsored content, in-store events, and ambassador programs to accelerate customer acquisition and loyalty.

SMB growth potential With a modest employee base and mid-range revenue, present scalable solutions such as wholesale corridors, D2C enhancements, and analytics-driven inventory management to drive efficiency and margins as the business scales.