Capable Global Reach CRG Global operates a vertically integrated research platform with a wide geographic footprint, including 20+ testing facilities in the US and international partnerships, enabling scalable global studies across fragrance, health and beauty, food and beverages, and household categories—a strong selling point for multinational clients seeking centralized project management and cross‑border insights.

Extensive Methodologies The company offers end‑to‑end research services from design to recommendations and specializes in central location testing, home use testing, focus groups, mobile research, eye tracking, facial coding, and mystery shops, presenting opportunities to upsell integrated solutions and technology‑driven insights.

Innovation and Tech CRG Global emphasizes advanced technologies such as eye tracking laboratories with facial coding and EEG capabilities, qualitative IDI software, and large session testing with tablets or laptops, which can be leveraged to pitch high‑margin, data‑rich studies to tech‑savvy brands.

Panel and Scale With access to over 400,000 online panel members and a robust consumer ecosystem, CRG Global can offer rapid recruitment, diverse respondent profiles, and faster time‑to‑insight to clients launching new products or entering new markets.

Strategic Growth Opportunity Revenue in the $50M–$100M range and relatively lean employee base suggest opportunities to expand within existing accounts through cross‑selling CSS/datatelligence, Test America, Evaluative Criteria, and QualTopics offerings, as well as to pursue mid‑market brands seeking integrated supplier partners for project management and research needs.