USC Community The Daily Trojan serves USC students, faculty, and alumni through its student-run newsroom and digital platforms (WordPress site, Cloudflare CDN, Twitter). This sizable campus audience offers highly targeted advertising opportunities (display, sponsored content, events) to brands seeking a young, educated demographic with campus relevance.

Impact Partnerships The LavaLab for impact initiative demonstrates a willingness to partner on social entrepreneurship and community initiatives. This creates opportunities for sponsored programs, start-up incubation content, and co-branded campaigns that align with diversity, equity, and innovation themes.

Video Monetization The tech stack includes WordPress, Video.js, TrackJS, CDN, and performance tools, indicating digital-first publishing and potential for monetized video and enhanced ad tech. Propose video advertising, sponsored video content, streaming event coverage, and performance-optimized ad placement.

Strategic Partnerships Past collaborations with Daily Bruin show openness to cross-paper partnerships and syndication. There are opportunities to expand content syndication, cross-promotional campaigns, and joint events with partner outlets or campus organizations to broaden reach and advertising inventory.

Heritage & Reach A long-standing newsroom dating back to 1912 with a credible, free-expression platform offers brand safety and trusted reach to a campus audience. Advertisers can leverage premium sponsorships around editorial themes, debates, and community programs to build authenticity and engagement.