Digital Engagement The Daily Trojan maintains an active online presence with a tech stack that includes WordPress, social media integration, and analytics tools like TrackJS, indicating a focus on digital content delivery and audience engagement, ideal for digital advertising and content management solutions.
Targeted Community Support Recent initiatives like LavaLab for impact show the company's commitment to supporting specific community groups such as USC’s Black community, presenting opportunities for targeted sponsorships and community-focused technology partnerships.
Educational Collaboration As a student-run publication with a long history at USC, the Daily Trojan is a prime partner for educational technology providers, content management systems, or platforms that enhance student journalism and media literacy programs.
Growth and Revenue Potential With revenues estimated between 10 and 25 million dollars and a steady staff size comparable to peer institutions, there is potential to introduce innovative advertising solutions, sponsorship opportunities, and revenue-enhancing tools tailored to university publications.
Innovative Content Strategies The company’s recent initiatives like streaming guides and collaborative projects suggest openness to new content formats and digital storytelling, creating opportunities for multimedia platforms, video solutions, and interactive content tools.