Digital Innovation Digital@FEMSA focuses on leveraging advanced digital solutions within the financial services sector, presenting opportunities to partner on innovative payment platforms and technological enhancements for seamless customer experiences.

Market Expansion With a strong backing from FEMSA's 130-year history and a growing team specializing in digital solutions, there is potential for strategic collaborations to expand digital financial offerings in Latin America.

Customer Engagement Digital FEMSA’s emphasis on simplifying client interactions with practical, reliable digital tools like Spin by OXXO creates opportunities to develop complementary products and services aimed at enhancing user loyalty and satisfaction.

Revenue Growth Generating between $50 million and $100 million in revenue, Digital@FEMSA shows significant growth potential for partnerships that can accelerate revenue streams through innovative digital financial services.

Competitive Position As a new division supported by an established conglomerate, Digital FEMSA is well-positioned to attract investments and form alliances with other financial technology leaders to strengthen its market footprint.