Strategic Retail Opportunity to expand through national retail and cinema partnerships given current traction with AMC Theatres and Kalahari Resorts, targeting high-visibility venues and multi-location rollouts.

Franchise & Corporate Leverage dual-channel model (corporate accounts and franchised locations) to upsell bundled multi-packs, exclusive flavors, and co-branded promotions across existing franchise networks and corporate accounts.

New Product Momentum Capitalize on recent launches such as multi-packs and Dr Pepper flavored beads by targeting convenience stores, supermarkets with snack aisles, and summer events to drive trial and repeat purchases.

Entertainment Alignment Expand licensing and venue partnerships with entertainment and leisure operators (e.g., theaters, resorts, gaming centers) to secure on-site offerings and exclusive flavor collaborations.

Digital & Data Enhance sales outreach using tech stack capabilities (Klaviyo, forms, optimization tools) to run targeted campaigns for segmenting franchises, corporate accounts, and regional retailers, maximizing conversion efficiency.