Advertising reach El País is a leading Spanish-language daily with international bureaus and partnerships, offering significant cross-market reach in Spain, Iberia, and Latin America. This presents opportunities to pitch multi-market advertising packages and sponsored content across Spanish and Portuguese audiences.

Digital monetization A diversified tech stack and presence on platforms like Tivify, Samsung TV Plus, LG Channels, and Xiaomi Mi TV+ indicate strong video and OTT distribution potential. Propose ad-supported streaming, branded channels, and native video formats to publishers seeking broader digital revenue streams.

Brand alignment EL PAÍS positions itself as independent, progressive, and defender of democratic values with iberoamerican reach. This creates sales opportunities for corporate social responsibility campaigns, thought leadership sponsorships, and issue-driven branded journalism that resonates with their audience.

Syndication leverage Existing international content partnerships (La Tercera, La Nación, The New York Times, etc.) demonstrate a appetite for globally relevant news. Explore syndication, cross-border content licensing, and translated/curated sections to expand advertisers’ reach across multiple markets.

Audience engagement A sizeable monthly unique user base and active digital presence (web in multiple languages, social channels, and messaging apps) offer opportunities for targeted programmatic advertising, newsletter sponsorships, and native engagement formats tailored to diverse Iberian and Latin American audiences.