Product Range Expansion Element Wheels offers a wide selection of custom aftermarket wheels and tire packages, presenting opportunities to upsell complementary accessories such as wheel locks, lug nuts, and maintenance products to enhance customer satisfaction and increase average order value.

E-Commerce Growth With an intuitive website powered by Magento and a focus on fast, free shipping, there is potential to expand digital marketing efforts to attract higher online traffic, target niche automotive enthusiast segments, and convert more visitors into customers.

Customer Engagement Utilizing review platforms like Reviews.io indicates an emphasis on customer feedback. Leveraging positive reviews and building a loyalty program could increase repeat purchases and foster brand loyalty among automotive enthusiasts.

Market Competitiveness Being positioned alongside large competitors with extensive employee bases suggests opportunities for targeted B2B partnerships or wholesale programs with independent auto shops and tire centers to expand sales channels.

Technology Utilization Employing modern tech stack components such as HTTP/3 and Clarity analytics provides data insights to identify high-performing products and customer behaviors, enabling tailored sales strategies to increase conversion rates and customer lifetime value.