Strategic Partnerships Leverage Favor Delivery’s Texas-focused market and H-E-B ownership to pitch exclusive co-branded promotions, cross-sell opportunities with GoTo Foods and regional brands, and joint loyalty programs that amplify both delivery coverage and restaurant visibility.

B2B Expansion Promote and upsell the Shop & Deliver platform to SMB retailers and local chains seeking to optimize shopping experience and fulfillment, positioning Favor as a turnkey B2B delivery enabler for diversified product assortments beyond restaurants.

Subscription Upsell Leverage Favor Gold to target high-frequency users with premium savings, unlimited delivery, and exclusive offers to increase order frequency, reduce churn, and unlock data on top cuisines and neighborhoods for targeted campaigns.

Grocery & Convenience Growth Expand conversations around H-E-B Now and related grocery delivery capabilities to drive cross-category orders, focusing on Texans’ preference for convenient access to groceries, snacks, and quick meals within the Favor app.

Community & Brand Alignment Highlight partnerships with Southern Smoke and other local initiatives to position Favor as a restaurant and hospitality ally, offering cause-related campaigns and seasonal promotions that can attract restaurant partnerships and boost order volume during holidays and events.