Marketing Upsell Felina Lingerie already leverages Yotpo for reviews and SMS campaigns and runs paid media on Microsoft Advertising and TikTok. There is an opportunity to propose a bundled marketing optimization program focused on omnichannel growth, including creative testing, performance analytics, and enhanced TikTok and Google ads management to boost direct to consumer sales.

Ecommerce Expansion With a mid market revenue profile and a direct to consumer focus, Felina could benefit from conversion rate optimization, funnel analytics, and faster checkout improvements. Opportunities exist to support international or wholesale expansion through the ELG network and to diversify channels beyond the US market.

Partnership Potential Felina’s executive appointment as Executive Commercial Director in 2021 indicates a focus on growth and commercial partnerships. This helps frame a corridor for strategic alliances within the European Lingerie Group and with complementary brands for cross sell, co branding, or wholesale distribution.

Tech Modernization The tech stack shows Vue.js and jQuery with standard marketing tools; opportunities to propose modernization services such as frontend performance improvements, A/B testing, CRO, and a future ready e commerce platform to improve conversion and site speed.

Brand Positioning In a competitive mid market lingerie space, Felina can differentiate through fit guidance, size inclusivity, and premium shopping experiences. Sales opportunities include influencer and UGC campaigns, social commerce via TikTok, and a strong reviews driven trust program to boost conversion and loyalty.