Market Leadership Fontem Ventures owns the globally recognized blu brand, establishing a strong foothold in the vaping industry that can be leveraged to expand distribution channels and retail partnerships worldwide.

Product Innovation Recent launches of pod-based devices like myblu and flavor lines such as Salt of the Earth indicate a focus on innovative product development, creating opportunities to upsell accessories, replacements, and complementary vape products to existing customers.

Strategic Acquisitions With prior acquisition of Dragonite International Limited, Fontem Ventures has a history of strategic growth through acquisitions, suggesting potential avenues for collaboration or licensing opportunities within their portfolio or new markets.

Technology Integration Utilizing a diverse tech stack and emphasizing product R&D, Fontem provides opportunities for tech suppliers and service providers to integrate innovative manufacturing solutions or software enhancements to improve product performance.

Industry Positioning Given its reputation and market presence as a subsidiary of Imperial Brands, Fontem Ventures is well-positioned to expand into emerging markets or develop premium offerings, opening valuable sales opportunities across different geographic regions.