Cost containment High client retention and multi-model funding options indicate organizations facing rising benefits costs and HR workload. Position Franklin Benefits Group as a cost-containment partner offering self-funded, level-funded, and traditional options with transparent modeling to optimize spend.

Retention strategi 97% client retention with renewals year-over-year suggests strong relationship leverage. Leverage the renewal process to upsell comprehensive services such as HRIS integration, COBRA administration, and wellness programs to existing clients nearing plan reviews.

Service accessibility 24/7 team access and responsive local service differentiate from typical brokers. Target mid-market PA employers who value rapid support for claims and HR inquiries, highlighting improved employee experience and reduced HR burden.

Comprehensive carrier leverage Dozens of top-rated carriers and flexible broker of record terms enable stronger negotiation at renewal. Use this to approach potential clients with claims of better renewal outcomes, broader choice, and seamless mid-year transitions.

Growth signals Revenue range and regional focus on Pennsylvania markets indicate opportunity to expand services to nearby states or adjacent industries. Propose expansion proposals, cross-sell to life, dental, disability, wellness, and payroll integrations to existing prospects.