Growth through acquisitions Frankston Packaging has pursued multiple acquisitions to expand capabilities and customer reach, including Labelpak in 2017, Butson Labels in 2019, and Custom Printed Products in 2021. This indicates a strategy of expanding product offerings and geographic coverage to win more packaging contracts.

Diversified offerings The company specializes in cartons, labels, flexible packaging, and RFID solutions, highlighting a broad packaging portfolio. This creates cross-sell opportunities with customers seeking integrated packaging solutions from a single supplier.

Mid-market focus With revenue in the $25–$50 million range and a mid-sized employee base, Frankston is well-positioned to win mid-market CPG brands that require scalable packaging partners but may not be served by the largest providers.

Award winning potential The Esquire Magazine promotional package award demonstrates capability in premium, shelf-impact projects. This can be leveraged to pursue premium brand clients and high-margin packaging programs.

Strategic expansion signals Acquisitions of Custom Printed Products and earlier Labelpak/Butson Labels suggest ongoing expansion into flexible packaging and specialty labels, signaling to sales teams that opportunities exist in food, lubricant, and chemical markets served by those acquisitions.