Insights

Multi-brand Growth FS Life operates as a multi-brand fashion group (Fable Street, Pink Fort, March) with a lean supply chain and Magento powered e-commerce, backed by recent funding to scale premium women's fashion. This presents an opening for partnerships in ERP/OMS integration, product information management, and omnichannel fulfillment to support growth and category expansion.

Lean Supply Chain The company emphasizes a lean data driven supply chain platform, with a 2025 INR 50 crore funding round to expand. This creates opportunities for supply chain optimization services like demand forecasting, vendor management, inventory optimization, and sustainable packaging, integrated with their current tech stack (Magento, Tally, Adobe tools).

Growth Funding Recent investor backed expansion signals (Colossa Ventures led INR 50 crore round) indicate readiness to scale; opportunities include channel partnerships, wholesale collaborations, and co marketing initiatives with retailers and platforms seeking Indian women's premium fashion customers.

Design Tech Established design capabilities using Adobe Illustrator and Figma point to potential for design to market acceleration through PLM/ERP integration, CAD workflows, and seamless data handoffs from design to e commerce, improving product cycles and data accuracy.

Cross-sell Opportunity A diverse brand portfolio spanning Western wear, modern Indian wear, and fine jewelry creates cross sell potential across Fable Street, Pink Fort, and March; a coordinated D2C marketing and bundling strategy on Magento could lift average order value and customer lifetime value.

FS Life (FABLE STREET| Pink Fort) Tech Stack

FS Life (FABLE STREET| Pink Fort) uses 8 technology products and services including Adobe Illustrator, Figma, Magento, and more. Explore FS Life (FABLE STREET| Pink Fort)'s tech stack below.

  • Adobe Illustrator
    Cad & Graphics
  • Figma
    Design
  • Magento
    E-commerce
  • Microsoft
    Miscellaneous
  • Microsoft Word
    Office Suites
  • Tally
    Online Form Builders
  • Apple Final Cut Pro
    Visualisation Software
  • Facebook
    Widgets

FS Life (FABLE STREET| Pink Fort)'s Email Address Formats

FS Life (FABLE STREET| Pink Fort) uses at least 2 format(s):
FS Life (FABLE STREET| Pink Fort) Email FormatsExamplePercentage
First.Last@fablestreet.comJohn.Doe@fablestreet.com
99%
First@fablestreet.comJohn@fablestreet.com
1%

Frequently Asked Questions

Where is FS Life (FABLE STREET| Pink Fort)'s headquarters located?

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FS Life (FABLE STREET| Pink Fort)'s main headquarters is located at Industrial Complex Dundahera, Haryana 122016 India. The company has employees across 3 continents, including AsiaNorth AmericaSouth America.

What is FS Life (FABLE STREET| Pink Fort)'s official website and social media links?

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FS Life (FABLE STREET| Pink Fort)'s official website is fslife.co and has social profiles on LinkedIn.

What is FS Life (FABLE STREET| Pink Fort)'s NAICS code?

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FS Life (FABLE STREET| Pink Fort)'s NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does FS Life (FABLE STREET| Pink Fort) have currently?

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As of June 2026, FS Life (FABLE STREET| Pink Fort) has approximately 194 employees across 3 continents, including AsiaNorth AmericaSouth America. Key team members include Vp Business (fablestreet): A. K.Vice President Human Resources: A. J.Vice President Finance: N. K.. Explore FS Life (FABLE STREET| Pink Fort)'s employee directory with LeadIQ.

What industry does FS Life (FABLE STREET| Pink Fort) belong to?

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FS Life (FABLE STREET| Pink Fort) operates in the Retail Apparel and Fashion industry.

What technology does FS Life (FABLE STREET| Pink Fort) use?

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FS Life (FABLE STREET| Pink Fort)'s tech stack includes Adobe IllustratorFigmaMagentoMicrosoftMicrosoft WordTallyApple Final Cut ProFacebook.

What is FS Life (FABLE STREET| Pink Fort)'s email format?

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FS Life (FABLE STREET| Pink Fort)'s email format typically follows the pattern of First.Last@fablestreet.com. Find more FS Life (FABLE STREET| Pink Fort) email formats with LeadIQ.

When was FS Life (FABLE STREET| Pink Fort) founded?

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FS Life (FABLE STREET| Pink Fort) was founded in 2015.
FS Life (FABLE STREET| Pink Fort) logo

FS Life (FABLE STREET| Pink Fort)

Retail Apparel and FashionHaryana, India51-200 Employees

FS Life is a group of fashion brands focused on addressing the apparel and lifestyle needs of the modern Indian woman. Founded in 2016 by Ayushi Gudwani, it began with Fable Street, a premium western-wear label aimed at delivering well-fitting garments. It has since evolved into a multi-brand organization that includes Pink Fort, a modern Indian wear brand reimagining traditional silhouettes, and March, a fine silver jewelry brand offering quality pieces at accessible prices. 
Headquartered in Dundahera, Haryana, FS Life operates within the retail apparel and fashion industry and serves women seeking thoughtfully designed clothing and accessories. As a mid-sized company, it emphasizes solving real customer needs through insights, market understanding, and a streamlined supply chain to support its brand portfolio.

Section iconCompany Overview

Headquarters
Industrial Complex Dundahera, Haryana 122016 India
Website
fslife.co
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    FS Life (FABLE STREET| Pink Fort)'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    FS Life (FABLE STREET| Pink Fort)'s revenue is estimated to be in the range of $1M$10M

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