Insights

Niche and Growth Small, agile intimate apparel brand with potential for high-touch partnerships and white-label opportunities to scale beyond its current <$1M revenue, leveraging PVH-backed legacy distribution channels.

Data-Driven Design Strong emphasis on body-focused data to inform product design suggests opportunities for analytics collaborations, personalized fit technology licensing, and targeted marketing partnerships with size-inclusive campaigns.

Strategic Backing Former acquisition by Calvin Klein and PVH indicates access to robust ecommerce and data analytics capabilities; potential to leverage corporate networks for distribution, co-branded collections, or investment-led growth.

Sustainability Momentum True Any Wear launch signals commitment to sustainable loungewear; explore opportunities in eco-friendly fabrics, certifications, and partnerships with sustainable supply chains to attract conscious consumers.

Digital Commerce Focus Tech stack oriented toward eCommerce analytics and modern frontend frameworks; ideal partner for performance marketing services, conversion optimization, and Shopify/retargeting integration to boost online sales.

True&Co Tech Stack

True&Co uses 8 technology products and services including AdRoll, Google Analytics Enhanced eCommerce, RSS, and more. Explore True&Co's tech stack below.

  • AdRoll
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • RSS
    Content Management System
  • Webpack
    Development
  • Vue.js
    Javascript Frameworks
  • Nuxt.js
    Javascript Frameworks
  • Priority Hints
    Performance
  • Google Search Console
    Web Analytics

True&Co's Email Address Formats

True&Co uses at least 1 format(s):
True&Co Email FormatsExamplePercentage
Last@trueandco.comDoe@trueandco.com
50%
First@trueandco.comJohn@trueandco.com
39%
FirstLast@trueandco.comJohnDoe@trueandco.com
11%

Frequently Asked Questions

What is True&Co's phone number?

Minus sign iconPlus sign icon
You can contact True&Co's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is True&Co's official website and social media links?

Minus sign iconPlus sign icon
True&Co's official website is trueandco.com and has social profiles on LinkedIn.

How much revenue does True&Co generate?

Minus sign iconPlus sign icon
As of July 2026, True&Co's annual revenue is estimated to be <$1M.

What is True&Co's NAICS code?

Minus sign iconPlus sign icon
True&Co's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does True&Co have currently?

Minus sign iconPlus sign icon
As of July 2026, True&Co has approximately 8 employees across 1 continents, including North America. Key team members include Owner At True And Co: K. W.Partnerships: S. F.. Explore True&Co's employee directory with LeadIQ.

What industry does True&Co belong to?

Minus sign iconPlus sign icon
True&Co operates in the Retail Apparel and Fashion industry.

What technology does True&Co use?

Minus sign iconPlus sign icon
True&Co's tech stack includes AdRollGoogle Analytics Enhanced eCommerceRSSWebpackVue.jsNuxt.jsPriority HintsGoogle Search Console.

What is True&Co's email format?

Minus sign iconPlus sign icon
True&Co's email format typically follows the pattern of Last@trueandco.com. Find more True&Co email formats with LeadIQ.

When was True&Co founded?

Minus sign iconPlus sign icon
True&Co was founded in 2012.
True&Co logo

True&Co

Retail Apparel and FashionNew York, United States2-10 Employees

True&Co is a New York-based retailer in the apparel and fashion industry focused on intimate wear for women. It designs bras and related products by analyzing data on women's bodies to emphasize fit and functionality alongside aesthetics. The approach involves women in the product creation process to develop better products tailored to individual needs.

Its target customers are women seeking well-fitting, thoughtfully designed intimates, with a focus on comfort and practicality. Operating in a competitive segment, the company positions itself as a data-informed, user-inclusive alternative within intimate wear. In 2023, True&Co launched three new styles for fall.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • <$1M

    True&Co's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    True&Co's revenue is estimated to be in the range of <$1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.