AI in Banking GFT is an AI-centric digital transformation leader with a strong focus on Banking, Insurance, and Financial Services. This presents a direct opportunity to cross-sell AI-driven modernization, data analytics, and cloud-native core system upgrades to financial institutions seeking efficiency, compliance, and competitive differentiation.

Cloud & AI Partnerships Recent partnerships with Google Cloud to launch Gemini Enterprise for Financial Services and multi-cloud tech stack (AWS, Google Cloud) indicate a capability to deliver enterprise-scale AI workflows. This creates a sales path for integrated cloud-, AI-, and data-centric modernization projects across clients aiming to accelerate automation and cost efficiency.

Expansion & Leadership Leadership changes in Poland and growth across 20+ countries signal ongoing geographic expansion and client-centric growth. Target opportunities to expand services in Eastern Europe and within existing global accounts, leveraging local leadership to deepen relationships and multi-country engagements.

Industry Expertise Deep sector knowledge in Banking, Insurance, Manufacturing, and Robotics, combined with data and AI transformation capabilities, positions GFT to address complex regulatory, data integrity, and automation needs. Focus on selling end-to-end AI-enabled transformation, data modernization, and risk/compliance optimization.

Digital Marketing & Campaigns Strategic digital media partnerships and notable revenue growth in H1 2026 suggest a push towards broader market campaigns. This enables coordinated outreach to target accounts, encouraging cross-sell of AI, cloud, and data solutions to mid-to-large enterprise prospects.