Reliability Focus Leverage their core selling point of reliability and end-to-end fulfillment to position value for time-sensitive purchases and mission-critical office supplies, offering streamlined single-order, single-delivery, and single-invoice solutions to reduce procurement friction.

Extensive Catalog Target customers with broad SKU needs by emphasizing access to over 150,000 items, enabling cross-sell across categories from paper clips to office machines and promo items, and highlighting one-stop procurement advantages.

Gorilla Scan Promote the free Gorilla Scan to prospects to differentiate via usage-based purchasing insights, offering cost savings through consolidation and process improvement tailored to each business’s buying patterns.

Affiliation Savings Highlight potential savings from their affiliation with a large global distributor, appealing to buyers seeking proven supply-chain partnerships and favorable negotiated pricing without maintaining a retail footprint.

Digital Commerce Capitalize on tech stack readiness by targeting digitally mature buyers in need of seamless online ordering, quick checkout, and support for payments via multiple digital methods (Shopify, HubSpot analytics, multiple wallets).