Greenfield Consulting Group

Market ResearchConnecticut, United States11-50 Employees

Founded in 1983, Greenfield Consulting Group has become the leading qualitative marketing research firm in North America. With 20 dedicated senior-level moderators, a full-service project management team, and an established network of global researchers, Greenfield answers the questions that matter most to marketers. Meaningful and interesting explorations, active listening, and evocative responses lead to engaging conversations that result in opportunity for your company, brand, or product. Whether conversing with consumers or businesspeople, physicians or patients — about soap, financial services, pharmaceuticals, or food — our team of experts transforms inquiry into revealing insight, and provides interpretation your business can act on. Our clients are looking for truth, an elusive property. Greenfield Consulting Group finds truth by layering approaches, whether talking to multiple targets, combining methodologies, or using a variety of tools within a particular setting. We call this "triangulating on the truth." This allows us to examine an issue from multiple perspectives, tease out subtleties, understand nuance, and get at the reality that lies under consciousness. We penetrate the hearts and minds of consumers and deliver not just findings but recommendations that can take your business to the next level. Using methodologies that we've invented or refined and that we are constantly evolving, we research marketing and communications development, assessment and optimization, brand reputation, product ideation and refinement, shopper insights, media connection points, and emerging issues such as sustainability. As part of Millward Brown, one of the top 10 global marketing research agencies, our reach extends around the world. Locally or globally, large-scale or modest, we custom-design every program based on a deep understanding of your needs. The conversation begins with you, and we look forward to starting it.

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