Brand Acquisition Opportunity With Crown Brands Group acquiring Hanky Panky in December 2025, there is an opportunity to offer integrated branding solutions, strategic marketing support, and technology upgrades to help the newly formed group optimize the brand's market presence and operational efficiency.

Sustainability Expansion Hanky Panky's commitment to sustainability, evidenced by its Eco Rx and Lingeriecycle programs launched in 2022, presents sales opportunities for eco-friendly textiles and green supply chain solutions to further enhance its sustainable product offerings.

Partnership & Collection Growth The brand's recent collaborations with high-profile partners like Prabal Gurung and Aai LLC suggest a potential for expanding custom manufacturing, exclusive product lines, and partnership management services to capitalize on its trend-driven collections.

Physical & Digital Expansion Following the opening of a new store in New York's West Village and robust online presence via optimized website infrastructure, there are opportunities to provide retail technology, e-commerce solutions, and customer engagement platforms to support its growth strategy.

Market Position & Revenue Growth With an annual revenue of $50M-$100M and a focus on comfort and style for women across 70+ countries, Hanky Panky offers opportunities for sales solutions in international logistics, targeted marketing, and premium product expansion to further elevate its global footprint.