Acquisition momentum Hanky Panky recently became part of Crown Brands Group through an acquisition in December 2025, signaling potential for channel expansion, cross-promotion, and integration opportunities with Crown’s distribution network and portfolio.

Expansion & retail The brand has been actively growing its physical footprint with new store openings in key markets such as New York, indicating readiness for further flagship stores or boutique partnerships to increase direct-to-consumer sales and brand visibility.

Sustainability focus With a stated commitment to sustainability and programs like Eco Rx and Lingeriecycle, there are opportunities to offer sustainable packaging, supply chain collaborations, and affinity-based campaigns that resonate with eco-conscious retailers and consumers.

Collaborative selling Strategic partnerships with fashion houses and renowned retailers (Prabal Gurung LLC, Ariela and Associates International) suggest openness to limited editions and co-branded capsules, which can be pitched to retailers seeking exclusive assortments and seasonal demand boosts.

Digital & tech readiness A tech stack including NetSuite, Amplitude, and Microsoft Advertising indicates mature e-commerce and analytics capabilities, presenting opportunities for data-driven wholesale programs, integrated CRM/ERP partnerships, and targeted marketing collaborations.