Insights

Acquisition Opportunity Recent acquisition by Crown Brands Group signals strategic corporate changes that may open distribution, wholesale, or licensing opportunities with a newly aligned portfolio and expanded retail channels.

Growing Retail Footprint Past expansion in New York and ongoing emphasis on store presence suggests forte in brick-and-mortar and omnichannel opportunities for partnerships, pop-ups, or co-branded experiences.

Brand Elevation Longstanding emphasis on comfort and inclusivity paired with notable collaborations indicates appetite for limited editions or exclusive lines with retailers, influencers, or department stores seeking premium intimates.

Sustainability Focus Eco initiatives such as Eco Rx and Lingeriecycle highlight a sustainability narrative that can be leveraged in CSR-driven campaigns, recycling programs, and resale/consignment partnerships.

Financial Scale Revenue in the mid tens of millions with midsize team size presents a fit for growth-stage partnerships, channel expansion, and wholesale accounts that target mid-market retailers seeking differentiated product.

Hanky Panky Tech Stack

Hanky Panky uses 8 technology products and services including DoubleClick Floodlight, Cloudflare Web Optimizations, WordPress, and more. Explore Hanky Panky's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Cloudflare Web Optimizations
    Analytics
  • WordPress
    Content Management System
  • NetSuite
    E-commerce
  • Google Fonts API
    Font Scripts
  • GRIN
    Marketing Automation
  • Tailwind CSS
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Hanky Panky's Email Address Formats

Hanky Panky uses at least 1 format(s):
Hanky Panky Email FormatsExamplePercentage
FirstL@hankypanky.comJohnD@hankypanky.com
48%
First@hankypanky.comJohn@hankypanky.com
37%
Last@hankypanky.comDoe@hankypanky.com
13%
FLast@hankypanky.comJDoe@hankypanky.com
2%

Frequently Asked Questions

What is Hanky Panky's phone number?

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You can contact Hanky Panky's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hanky Panky's official website and social media links?

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Hanky Panky's official website is hankypanky.com and has social profiles on LinkedIn.

What is Hanky Panky's SIC code NAICS code?

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Hanky Panky's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Hanky Panky have currently?

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As of July 2026, Hanky Panky has approximately 139 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: D. R.Owner: G. M.Owner: K. M.. Explore Hanky Panky's employee directory with LeadIQ.

What industry does Hanky Panky belong to?

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Hanky Panky operates in the Retail Apparel and Fashion industry.

What technology does Hanky Panky use?

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Hanky Panky's tech stack includes DoubleClick FloodlightCloudflare Web OptimizationsWordPressNetSuiteGoogle Fonts APIGRINTailwind CSSX-Content-Type-Options.

What is Hanky Panky's email format?

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Hanky Panky's email format typically follows the pattern of FirstL@hankypanky.com. Find more Hanky Panky email formats with LeadIQ.

When was Hanky Panky founded?

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Hanky Panky was founded in 1977.
Hanky Panky logo

Hanky Panky

Retail Apparel and FashionNew York, United States51-200 Employees

Hanky Panky is a New York-based retailer in the retail apparel and fashion industry with 51-200 employees, headquartered at 45 West 25th Street, 10th Floor, New York, NY 10010, United States. The company was founded in 1977 by Gale Epstein and Lida Orzeck in New York City and is known for the World’s Most Comfortable Thong. It serves customers in more than 70 countries and focuses on comfort, varied silhouettes and colors, and a fit that feels good, with a commitment to sustainability. The brand has expanded its store presence in the United States, including a new location in New York's West Village opened in 2022. In December 2025, Hanky Panky Ltd. was acquired by Crown Brands Group.

Section iconCompany Overview

Phone number
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1977
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Hanky Panky's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Hanky Panky's revenue is estimated to be in the range of $25M$50M

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