Growth through acquisition Hanky Panky was acquired by Crown Brands Group in December 2025, indicating potential for unified distribution channels, cross-brand partnerships, and expanded wholesale opportunities leveraging Crown’s network.

Global expansion ripe With a presence in 70+ countries and recent store openings, there is continued upside for international retailers, e-commerce partnerships, and regional marketing programs to accelerate penetration.

Sustainability programs Initiatives such as Eco Rx and the Lingeriecycle program point to sustainability focused customers; opportunities exist to upsell recycling services, circular economy collaborations, and sustainable product lines with retailers.

Celebrity and stylist affinity Strong credibility with celebrities and stylists suggests partnerships with high-end department stores, premium boutiques, and influencer-driven campaigns to boost visibility and demand in new markets.

Omni-channel readiness Tech stack includes NetSuite and active advertising tools, indicating readiness for wholesale e-commerce, B2B storefronts, and data-driven marketing partnerships to optimize distribution and sales targeting.