Insights

End-to-end platform Happening builds its own end-to-end tech stack to power high-scale sports betting experiences for millions of customers, indicating a potential opportunity to offer performance optimization, scalability consulting, or cloud optimization services aligned with large-scale gaming and real-time data needs.

Scale and tech culture With 201-500 employees and a culture centered on tech community and customer obsession, Happening is likely seeking robust developer tooling, collaboration, and DevOps enhancements to sustain rapid growth, suggesting a fit for developer productivity suites, CI/CD optimization, and security hardening offerings.

Cloud and automation The tech stack includes Docker, CircleCI, Microsoft Power Automate, Zapier, AWS SageMaker, and Atlassian tools, indicating openness to cloud-based automation, CI/CD modernization, data science workloads, and workflow integration services to improve operational efficiency.

Revenue trajectory Current revenue is in the $25M-$50M range, placing Happening as a mid-market player with room to scale; sales motions can emphasize scalable SaaS solutions, enterprise-grade security, and predictable ROI to support growth into larger client segments.

Industry and matchmaking Operating in technology for sports betting and gaming, Happening targets a dynamic, regulated market with a need for reliability, compliance, fraud detection, and real-time analytics, presenting opportunities for risk, payments, and data governance solutions tailored to gaming platforms.

Similar companies to Happening

Happening Tech Stack

Happening uses 8 technology products and services including Microsoft Power Automate, Docker, CircleCI, and more. Explore Happening's tech stack below.

Happening's Email Address Formats

Happening uses at least 2 email formats:
Happening Email FormatsExamplePercentage
First.Last@happening.xyzJohn.Doe@happening.xyz
99%
FirstMiddle.Last@happening.xyzJohnMichael.Doe@happening.xyz
1%

Frequently Asked Questions

What is Happening's official website and social media links?

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Happening's official website is www.happening.xyz and has social profiles on LinkedIn.

How much revenue does Happening generate?

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As of August 2026, Happening's annual revenue is estimated to be $25M - $50M.

What is Happening's NAICS code?

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Happening's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Happening have currently?

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As of August 2026, Happening has approximately 298 employees across 4 continents, including Europe, South America and Asia. Key team members include Head Of Product - Gaming Experience: A. L. C., Head Of Product Design: H. W. and Head Of Hr - Tech & Croatia: I. P. Explore Happening's employee directory with LeadIQ.

What industry does Happening belong to?

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Happening operates in the Technology, Information and Internet industry.

What technology does Happening use?

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Happening's tech stack includes Microsoft Power Automate, Docker, CircleCI, Amazon SageMaker, Microsoft Active Directory, Atlassian Jira, Zapier and Slack.

What is Happening's email format?

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Happening's email format typically follows the pattern of First.Last@happening.xyz. Find more Happening email formats with LeadIQ.

When was Happening founded?

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Happening was founded in 2022.
Happening logo

Happening

Technology, Information and InternetEngland, United Kingdom201-500 Employees

Happening operates as a technology company that underpins Superbet Group’s global platforms and brands, enabling betting and gaming experiences for customers around the world. It is developing a complete, integrated technology platform to address large-scale, complex challenges faced by millions of users. The company positions itself as a challenger in the sports betting and gaming landscape, aiming to shift established industry norms. 

Based in London, England, Happening operates in the Technology, Information and Internet space and employs several hundred people. Its customers are the global audience served by Superbet Group's platforms and brands.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2022
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Happening's revenue is estimated to be in the range of $25M - $50M

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