Real-time feedback Leverage HappyOrNot’s microfeedback platform to target retailers, restaurants, and healthcare/frontline operations with a focus on reducing complaints and accelerating recovery times. Upsell to sites needing immediate, actionable insights by highlighting live signals by location, shift, and time of day.

Digital promotion Introduce Promo Screen capabilities and Smiley Touch terminals to existing and new customers as a way to boost engagement and sales, positioning the solution as a driver of customer retention and upsell opportunities for quick-win campaigns.

AI driven insights Position AI-powered open feedback and automated theme grouping to help managers identify root causes and next actions. Sell to organizations with large-scale customer volumes (retail, hospitality, healthcare) that need scalable, data-driven improvements.

Partner ecosystem Capitalize on recent partnerships (Techality) to expand channel sales and geographic reach. Develop joint go-to-market strategies with partners to penetrate mid-market and enterprise segments across 135 countries.

Leadership transition Acknowledge leadership change with Tim Waterton as CEO as an opening to refresh messaging, expand strategic initiatives, and pursue new funding rounds or collaborations that can fuel growth in international markets.