Inclusive Expansion There have been recent inclusivity backlash concerns over lack of darker shades, followed by recognition as an inclusive brand in a SeeMe Index report. This presents an opportunity to target underserved demographics with expanded shade ranges and co-created products to improve market share and brand loyalty.

New Product Rollout Frequent product introductions such as The Edge Lip Shaping Pencil and Precision Sculpt Shaping Balm indicate a tempo of product innovation. This supports sales opportunities through bundled launches, limited editions, and cross-sell in Sephora and online channels.

Performance Focus Award-winning liquid foundation and talc-free, ferrmented-arnica blush lines emphasize performance and clean formulations. Leverage these strengths in premium campaigns and retailer placements that emphasize quality, efficacy, and premium pricing.

Digital & Payments Tech stack includes Shopify and multiple secure payment options (Apple Pay, PayPal, Venmo) signaling strong direct-to-consumer capabilities. Opportunity to maximize D2C promotions, subscription-style replenishment, and targeted digital marketing to drive repeat purchases.

Strategic Partnerships Available through hauslabs.com and Sephora, with a global ambassador program and notable industry recognition. This enables channel-focused initiatives, co-branded campaigns, and influencer-led events to accelerate distribution and brand prestige.