Mid-market scale Target Highland Containers as a regional mid-market packaging supplier with approximately 11-50 employees and revenue between 10M and 25M, focusing on expanding their corrugated packaging and displays capabilities to win multi-site or branded retail programs.

Custom packaging focus Leverage their strength in custom corrugated packaging and POP displays to pursue opportunities with manufacturers and retailers seeking branded, specialized packaging solutions and in-store display optimization.

Growth potential Position solutions for efficiency and cost containment to support potential expansion plans or contract manufacturing arrangements as revenue targets and capacity needs rise, aligning with a growth trajectory in packaging demand.

Tech-enabled efficiency Highlight the use of Network Solutions and other tech infrastructure to offer streamlined ordering, design collaboration, and supply chain transparency as value-adds for customers seeking reliable, scalable packaging partners.

Competitive landscape Differentiate from large global players by emphasizing agility, personalized service, and short lead times, appealing to mid-sized brands that require customized packaging programs with quicker turnaround and closer customer support.