Insights

Growth Potential Hippopotamus is experiencing double-digit growth in customer footfall due to its successful transformation strategy, indicating strong market demand for premium French steakhouse dining and presenting expansion opportunities.

Target Demographics The shift to attracting a younger and family-oriented clientele opens avenues for developing customized marketing campaigns, loyalty programs, and product offerings tailored to these segments.

Digital Engagement Utilizing advanced tech stack components like PWA and analytics tools suggests emphasis on digital engagement; investing in innovative online platforms and digital marketing can further increase customer reach and loyalty.

Franchise Expansion With 70% of locations operated via franchise, there is significant scope to support franchise partners through sales initiatives, training programs, and supply chain solutions to accelerate growth.

Market Alignment Matching the revenue and market positioning of similar restaurant chains indicates potential for upselling, partnerships, or menu innovation to capture additional market share in the French steakhouse segment.

Hippopotamus Tech Stack

Hippopotamus uses 8 technology products and services including Axeptio, Webpack, Preact, and more. Explore Hippopotamus's tech stack below.

  • Axeptio
    Cookie Compliance
  • Webpack
    Development
  • Preact
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • PWA
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Hippopotamus's Email Address Formats

Hippopotamus uses at least 2 format(s):
Hippopotamus Email FormatsExamplePercentage
F.Last@groupe-bertrand.comJ.Doe@groupe-bertrand.com
91%
L.First@groupe-bertrand.comD.John@groupe-bertrand.com
6%
Last@groupe-bertrand.comDoe@groupe-bertrand.com
3%
First.Last@hippopotamus.frJohn.Doe@hippopotamus.fr
100%

Frequently Asked Questions

What is Hippopotamus's official website and social media links?

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Hippopotamus's official website is hippopotamus.fr and has social profiles on LinkedIn.

What is Hippopotamus's NAICS code?

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Hippopotamus's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Hippopotamus have currently?

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As of December 2025, Hippopotamus has approximately 1.5K employees across 6 continents, including EuropeAfricaAsia. Key team members include Managing Partner: E. L.Franchisé: A. M.Associate: A. S.. Explore Hippopotamus's employee directory with LeadIQ.

What industry does Hippopotamus belong to?

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Hippopotamus operates in the Restaurants industry.

What technology does Hippopotamus use?

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Hippopotamus's tech stack includes AxeptioWebpackPreactjQueryPWAGoogle Tag ManagerTailwind CSSGoogle Analytics.

What is Hippopotamus's email format?

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Hippopotamus's email format typically follows the pattern of F.Last@groupe-bertrand.com. Find more Hippopotamus email formats with LeadIQ.

When was Hippopotamus founded?

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Hippopotamus was founded in 1968.

Hippopotamus

RestaurantsCentre-val de Loire, France1001-5000 Employees

L’enseigne mythique Hippopotamus est plus que jamais une marque intergénérationnelle célèbre pour son savoir-faire viande depuis plus de 50 ans. Créée en 1968 par Christian Guignard et reprise par le Groupe Bertrand en 2017, l’enseigne a alors entamé une transformation majeure en Steakhouse à la française. Aujourd'hui, 80% de ses établissements ont été métamorphosés, bénéficiant d'un nouveau décor plus chaleureux et authentique, ainsi que d'une méthode de cuisson à la braise pour encore plus de saveurs.

Fort de plus de 105 établissements dont 70% en franchise, et d’un CA HT d’environ 200M€ de chiffres d’affaires, la nouvelle stratégie d'Hippopotamus se révèle être une formule gagnante !  Attirant une clientèle plus jeune et familiale, la fréquentation connait une hausse à deux chiffres et Hippopotamus compte bien poursuivre son développement sur tout le territoire français. 

Hippopotamus en chiffres : 
•	1240 collaborateurs 
•	105 Steakhouse à la française
•	+8 millions de clients servis en 2023

Travailler chez Hippopotamus, c'est participer activement à cette transformation en étant acteur du plaisir, de la qualité et de la satisfaction client. Grâce à nos parcours d’intégration et de formation, ainsi que notre engagement dans une politique d’égalité des chances et de développement des compétences, 70 % de nos managers sont issus de l’évolution interne. 

Rejoignez-nous pour vivre cette aventure !

Section iconCompany Overview

NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1968
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Hippopotamus's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Hippopotamus's revenue is estimated to be in the range of $1M$10M

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