Houdini Sportswear

Sporting Goods ManufacturingStockholm, Sweden51-200 Employees

Houdini Sportswear is a mid-sized sporting goods manufacturer based in Nacka, Stockholm region. It collaborates with scientists, artists, designers and adventurers to push the boundaries of how outdoor clothing is made. The company emphasizes sustainability through recycling, renting, repairing and reusing to move toward a circular outdoor industry.

Its customers include outdoor enthusiasts seeking durable, versatile apparel for a range of activities. Within the sporting goods sector, Houdini positions itself as a sustainability-focused innovator that pursues circular practices through collaborations with customers and partners. In 2025, the company announced a partnership with Osprey Packs.

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