Web Optimization Capitalize on their WordPress site and existing Google Analytics usage to offer SEO audits, content strategy, and conversion rate optimization to attract more clients and improve lead quality.

Editorial Outsourcing As a small editing shop, Houlihan could scale with white-label editorial services and flexible content production partnerships for marketing materials, proposals, and client communications.

Local Growth Leverage local presence to target Eastern Virginia businesses with local SEO, Google My Business optimization, and localized content to win regional clients.

Tech Modernization Offer modernization services to refresh the tech stack, boost performance and security, and migrate from legacy AngularJS/PHP to modern frameworks and best practices.

Analytics Enablement Enhance data-driven marketing through advanced analytics setup, KPI dashboards, event tracking, and reporting packages to demonstrate ROI and inform editorial and marketing decisions.