Growing Film Sector Houston First Corporation's recent launch of a film incentive program presents a unique opportunity to collaborate with film production companies, studios, and related vendors seeking regional incentives. Engaging with these entities can help expand partnerships and drive additional economic activity through media and entertainment projects.

Venue Expansion Potential The acquisition of 2.7 acres for convention center expansion indicates ongoing growth in Houston’s event infrastructure. This creates opportunities to provide event services, technologies, and specialized vendor partnerships that support larger and more diverse conventions and cultural events.

Digital Innovation With the launch of AI-powered features like Ask V, Houston First demonstrates a commitment to technological enhancement. There is potential to adopt advanced digital solutions, such as virtual event platforms or personalized visitor experiences, to attract corporate clients and improve attendee engagement.

Strategic Partnerships Partnerships with academic institutions like the University of Houston and brands like Michelin position Houston First as a hub for collaborative programs and prestigious events. This opens possibilities for sponsorship, co-hosted events, or industry-specific expos targeted toward tourism, culinary, and entertainment sectors.

Tourism and Economic Growth With substantial revenue and active promotion of Houston as a top destination, there are opportunities to offer marketing services, branded content, and experiential activations to local and international brands aiming to reach the inbound tourism market and enhance the city’s visibility globally.