Growing Film Sector Houston First Corporation's recent launch of a film incentive program indicates an opportunity to collaborate with production companies, film studios, and media firms seeking incentives and local support for filming projects, boosting regional economic activity.

Expansion Initiatives The acquisition of 2.7 acres of downtown land for convention center expansion signals potential for vendors and event service providers to offer infrastructure, technology, and event management solutions aligned with the city's increased capacity.

Digital Engagement With the introduction of AI-powered tools like Ask V and active digital platforms, there are opportunities to offer innovative marketing, customer engagement, and tech-based services to enhance visitor experiences for Houston First's tourism and event audiences.

Partnership Opportunities Houston First's collaborations with organizations such as Michelin Guide and the University of Houston-Downtown suggest prospects for educational institutions, culinary brands, and hospitality partners to engage in joint promotions and sponsorships aligned with Houston's growing cultural profile.

Tourism Growth Potential As a major Destination Management Organization with robust revenue, Houston First presents ongoing opportunities for service providers in hospitality, transportation, and hospitality technology to support the city's visitor influx and enhance overall regional tourism infrastructure.