Niche Market Focus IAG Research operates within the specialized market research industry, positioning itself to target clients seeking tailored insights and data-driven strategies. This focus presents opportunities to develop customized solutions for firms looking for niche expertise.

Growth Potential With a revenue range of 10 to 25 million and a workforce of up to 200 employees, IAG demonstrates moderate growth capacity that can be leveraged through expanded service offerings or geographic expansion to attract mid-sized and large clients.

Competitive Landscape Founded companies like Forrester and Nielsen Big are operating at significantly larger scales, indicating opportunities to differentiate IAG by emphasizing specialized research methodologies or superior customer service to attract clients seeking boutique research providers.

Digital & Technology Usage Although specific tech stack details are not provided, the company's industry positioning suggests a reliance on advanced research tools and analytics, offering an opportunity to highlight technological integrations and innovative data collection techniques in sales conversations.

Market Trends & Opportunities The growing demand for precise, actionable insights across industries indicates a strong market trend for targeted research services. IAG can capitalize by showcasing its agility and expertise in delivering timely, relevant market intelligence to prospective clients.