Insights

Data-Driven Innovation Circana's extensive use of big data, AI, and its diverse industry expertise create opportunities to offer tailored analytics solutions that address specific client challenges, enhancing their market positioning.

Recent Product Launches The launch of Liquid Activation provides a new avenue to engage brands seeking advanced audience creation and activation, opening potential sales channels within media and advertising sectors.

Strategic Partnerships Circana’s collaborative initiatives with major clients like Sally Beauty demonstrate a focus on supply chain optimization, presenting opportunities to expand similar tailored solutions to other retail and consumer brands.

Industry Thought Leadership Active participation in industry conferences and insights into emerging sectors like plant-based foods indicate a strategic position to develop specialized market research offerings in growing markets.

Market Expansion Potential With a robust client base across multiple industries and a sizable revenue stream, Circana is well-positioned to identify and target new verticals and geographic regions seeking advanced demand measurement and consumer insights.

Circana Tech Stack

Circana uses 8 technology products and services including Trifacta, SAS, Google Cloud CDN, and more. Explore Circana's tech stack below.

  • Trifacta
    Advanced Analytics And Data Science
  • SAS
    Business Intelligence
  • Google Cloud CDN
    Content Delivery Network
  • Dell
    IT Infrastructure
  • Priority Hints
    Performance
  • Numerator
    Retail Analytics Software
  • Kibana
    Visualisation Software
  • Nginx
    Web Servers

Media & News

Circana's Email Address Formats

Circana uses at least 1 format(s):
Circana Email FormatsExamplePercentage
First.Last@circana.comJohn.Doe@circana.com
98%
First.Middle@circana.comJohn.Michael@circana.com
1%
First.MiddleLast@circana.comJohn.MichaelDoe@circana.com
1%

Frequently Asked Questions

Where is Circana's headquarters located?

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Circana's main headquarters is located at 203 North Lasalle Street Chicago, Illinois 60601 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Circana's official website and social media links?

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Circana's official website is circana.com and has social profiles on LinkedInCrunchbase.

What is Circana's NAICS code?

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Circana's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Circana have currently?

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As of April 2026, Circana has approximately 6.1K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Coo (operations And Technology): C. N.Chief Ethics & Compliance Officer: R. K.Chief Legal Officer And Corporate Secretary: H. K.. Explore Circana's employee directory with LeadIQ.

What industry does Circana belong to?

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Circana operates in the Market Research industry.

What technology does Circana use?

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Circana's tech stack includes TrifactaSASGoogle Cloud CDNDellPriority HintsNumeratorKibanaNginx.

What is Circana's email format?

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Circana's email format typically follows the pattern of First.Last@circana.com. Find more Circana email formats with LeadIQ.

When was Circana founded?

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Circana was founded in 2023.

Circana

Market ResearchIllinois, United States5001-10000 Employees

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.

Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. 
 
Count on us to transform complexity into clarity. Learn more at circana.com

Section iconCompany Overview

Headquarters
203 North Lasalle Street Chicago, Illinois 60601 United States
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2023
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    Circana's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Circana's revenue is estimated to be in the range of $1B$10B

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