Insights

Strong Market Position Circana's extensive experience with over 7,000 leading brands and retailers across multiple industries highlights its strong market presence and credibility, making it an attractive partner for companies seeking advanced consumer insights and demand acceleration solutions.

Innovative Data Platforms The company's deployment of advanced AI and big data visualization platforms, including partnerships with tools like SAS and Google Cloud, presents sales opportunities with organizations investing in digital transformation and data-driven decision-making.

Recent Solution Launches Recent launches such as the Store Audit solution and next-generation Marketing Foresight tools demonstrate ongoing innovation, offering prospects new ways to optimize retail execution and marketing strategies with cutting-edge insights.

Leadership Expansion The appointment of Ian Hamilton as President of General Merchandise signals a strategic growth focus within the retail segment, opening doors for collaborations with companies aiming to enhance product performance and merchandising insights.

Industry Engagement Participation in key industry events like Beverage Forum Europe and CES 2025 shows Circana’s active involvement in market dialogues, providing sales channels to showcase tailored solutions for clients in emerging markets and evolving consumer trends.

Circana Tech Stack

Circana uses 8 technology products and services including Trifacta, SAS, Google Cloud CDN, and more. Explore Circana's tech stack below.

  • Trifacta
    Advanced Analytics And Data Science
  • SAS
    Business Intelligence
  • Google Cloud CDN
    Content Delivery Network
  • Dell
    IT Infrastructure
  • Priority Hints
    Performance
  • Numerator
    Retail Analytics Software
  • Kibana
    Visualisation Software
  • Nginx
    Web Servers

Media & News

Circana's Email Address Formats

Circana uses at least 1 format(s):
Circana Email FormatsExamplePercentage
First.Last@circana.comJohn.Doe@circana.com
98%
First.Middle@circana.comJohn.Michael@circana.com
1%
First.MiddleLast@circana.comJohn.MichaelDoe@circana.com
1%

Frequently Asked Questions

Where is Circana's headquarters located?

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Circana's main headquarters is located at 203 North Lasalle Street Chicago, Illinois 60610 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Circana's official website and social media links?

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Circana's official website is circana.com and has social profiles on LinkedInCrunchbase.

What is Circana's NAICS code?

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Circana's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Circana have currently?

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As of February 2026, Circana has approximately 5.9K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Coo (operations And Technology): C. N.Chief Legal Officer And Corporate Secretary: H. K.Chief Commercial Officer: J. A.. Explore Circana's employee directory with LeadIQ.

What industry does Circana belong to?

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Circana operates in the Market Research industry.

What technology does Circana use?

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Circana's tech stack includes TrifactaSASGoogle Cloud CDNDellPriority HintsNumeratorKibanaNginx.

What is Circana's email format?

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Circana's email format typically follows the pattern of First.Last@circana.com. Find more Circana email formats with LeadIQ.

When was Circana founded?

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Circana was founded in 2023.

Circana

Market ResearchIllinois, United States5001-10000 Employees

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.

Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. 
 
Count on us to transform complexity into clarity. Learn more at circana.com

Section iconCompany Overview

Headquarters
203 North Lasalle Street Chicago, Illinois 60610 United States
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2023
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    Circana's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Circana's revenue is estimated to be in the range of $1B$10B

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