Market leadership Circana combines a century of heritage from IRI and NPD with a broad client base and industry coverage, presenting a compelling case for premium market intelligence services to large brands and retailers seeking trusted growth guidance.

Data and AI edge Leverage Circana’s big data, AI visualization tools, and the Unify+ platform including the new Analysis Builder to offer advanced analytics partnerships, custom dashboards, and rapid insight sharing to customer teams looking to shorten decision cycles.

Operational scale With 5000 to 10000 employees and a global footprint, Circana can support enterprise-grade engagements across multiple regions and product categories, enabling upsell into multinational accounts and cross-sell across sectors like fresh foods, snacks, and beverages.

Strategic growth signals Recent executive commentary highlights health and wellness shifts, fresh foods trends, and evolving beverage alternatives—align outreach to brands pursuing healthier product portfolios and reallocation of marketing spend toward evidence-based demand generation.

Collaborative momentum Active partnerships with major industry players (Conagra, media outlets, and retail networks) provide entry points for co-branded research, tailored market insights, and joint go-to-market initiatives to expand Circana’s client ecosystem.