Insights

Expanding Data Capabilities Circana’s recent acquisition of the MMM business from Nielsen enhances its data assets, providing opportunities to offer advanced, comprehensive market insights to clients seeking to optimize their marketing ROI and demand generation strategies.

New Product Offerings The launch of innovative solutions like the Store Audit and Shopper Snapshot demonstrates Circana’s commitment to delivering real-time, actionable intelligence, creating sales opportunities with retailers and manufacturers aiming to improve in-store execution and understand consumer shopping behaviors.

Strong Industry Presence With a focus on over 25 industries and active participation in key industry events, Circana is well-positioned to attract clients across diverse sectors looking for tailored market insights to drive growth and competitive advantage.

Strategic Partnerships Collaborations such as the joint release with ConAgra Foods on the Future of Snacking report highlight Circana’s ability to partner with major brands, opening doors for new business development in data-driven product innovation and consumer trend analysis.

Market Trend Alignment Circana’s focus on addressing evolving consumer behaviors through new playbooks and insights indicates a strong alignment with client needs for agile, data-backed strategies to leverage market shifts and consumer preferences profitably.

Circana Tech Stack

Circana uses 8 technology products and services including Trifacta, SAS, Google Cloud CDN, and more. Explore Circana's tech stack below.

  • Trifacta
    Advanced Analytics And Data Science
  • SAS
    Business Intelligence
  • Google Cloud CDN
    Content Delivery Network
  • Dell
    IT Infrastructure
  • Priority Hints
    Performance
  • Numerator
    Retail Analytics Software
  • Kibana
    Visualisation Software
  • Nginx
    Web Servers

Media & News

Circana's Email Address Formats

Circana uses at least 1 format(s):
Circana Email FormatsExamplePercentage
First.Last@circana.comJohn.Doe@circana.com
98%
First.Middle@circana.comJohn.Michael@circana.com
1%
First.MiddleLast@circana.comJohn.MichaelDoe@circana.com
1%

Frequently Asked Questions

Where is Circana's headquarters located?

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Circana's main headquarters is located at 203 N LaSalle St Chicago, Illinois 60601 US. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Circana's official website and social media links?

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Circana's official website is circana.com and has social profiles on LinkedIn.

What is Circana's NAICS code?

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Circana's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Circana have currently?

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As of October 2025, Circana has approximately 5.8K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Ethics & Compliance Officer: R. K.Chief Legal Officer And Corporate Secretary: H. K.Chief Marketing And Communications Officer: D. M.. Explore Circana's employee directory with LeadIQ.

What industry does Circana belong to?

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Circana operates in the Market Research industry.

What technology does Circana use?

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Circana's tech stack includes TrifactaSASGoogle Cloud CDNDellPriority HintsNumeratorKibanaNginx.

What is Circana's email format?

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Circana's email format typically follows the pattern of First.Last@circana.com. Find more Circana email formats with LeadIQ.

When was Circana founded?

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Circana was founded in 2023.
Circana

Circana

Market ResearchIllinois, United States5001-10000 Employees

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.

Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others. 
 
Count on us to transform complexity into clarity. Learn more at circana.com

Section iconCompany Overview

Headquarters
203 N LaSalle St Chicago, Illinois 60601 US
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2023
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    Circana's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Circana's revenue is estimated to be in the range of $1B$10B

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