Recent Acquisition Expansion SSRS's recent acquisition of Edison Research and leadership changes indicate a strategic expansion into broader market and media research. This presents an opportunity to offer complementary tools and services that enhance their multimedia and data analytics capabilities.

Diverse Methodologies With expertise in multimodal data collection and sophisticated sample designs, SSRS is well-positioned to adopt advanced analytics, data integration, and technology solutions that can improve research accuracy and efficiency for their clients.

Focus on Public Opinion SSRS's ongoing projects like health surveys and public opinion polls highlight a strong presence in health and social research sectors. Offering specialized health data analytics, survey platform integrations, or targeted market research services could resonate well with their current portfolio.

Mid-Sized Market Niche Operating with revenues between 1M and 10M and a dedicated team, SSRS may seek scalable, cost-effective solutions for growth and automation, including CRM enhancements, survey software integrations, and analytics tools tailor-made for mid-sized research firms.

Technology Stack Focus Utilizing a range of data tools such as Power BI, Salesforce, and NoSQL indicates openness to adopting more innovative or integrated data management, visualization, and CRM solutions—presenting opportunities for technology partnerships that improve data insights and operational workflows.