Innovative Data Collection The recent launch of the proprietary app IfopOnTheGo demonstrates the company’s commitment to leveraging advanced digital tools for global consumer insights, presenting opportunities to offer complementary data collection and analysis solutions.

Strategic Acquisitions The acquisition of Brain Value and Sociovision highlights Ifop’s focus on expanding qualitative and sociological research capabilities, which can open avenues for selling specialized research services and technology integrations to clients seeking deeper market understanding.

Technology Integration With a focus on integrating AI through partnerships with startups like Fairgen Ltd., Ifop is positioning itself as a forward-thinking market research provider capable of offering innovative, AI-driven insights, appealing to organizations aiming to modernize their research approaches.

Growth Potential Generating revenues between $500M and $1B, along with active expansions in Europe, the US, and China, indicates substantial market presence and growth potential, making the company a strategic target for sales of large-scale market intelligence solutions.

Industry Leadership As a pioneer in opinion polling with a long-standing history since 1938 and a multi-expertise group, Ifop’s reputation and extensive experience present opportunities for premium research services and consulting engagements with high-value clients in diverse sectors.