Niche market Target petrochemical refineries and hydrogen reformers still relying on legacy furnace monitoring. Increase Performance’s FurnaceMANAGER offers remote, 24/7 monitoring with historian capabilities, presenting a clear upsell path for facilities seeking modernization and reliability improvements.

Global remote reach Leverage the capability to monitor furnaces from anywhere via the internet to pitch to multinational refineries and sites with dispersed operations, highlighting reduced downtime, predictive insights, and centralized control as compelling value propositions.

Low scale agility With a small team and revenue within the lower mid-market range, position as a cost-effective, fast-implement solution for midstream and downstream players seeking quick ROI without large enterprise-scale commitments.

Industry credibility Current installation in three of the largest five hydrogen reformers signals strong proof of performance. Use case credibility can be leveraged to pursue additional hydrogen and refinery clients facing uptime and safety monitoring challenges.

Digital enablement Tech stack familiarity (WordPress and Cloudflare, HTTP/3) can be paired with targeted content marketing and digital outreach to engage technical buyers in oil and gas, demonstrating modern, secure, remote-monitoring capabilities.