Growing Market Presence Infrascale has expanded its product offerings with the launch of new disaster recovery appliances and agentless Hyper-V backup capabilities, indicating a focus on enhancing its solutions for SMBs and mid-market clients. This creates opportunities to target organizations looking for scalable and versatile disaster recovery solutions.

Recognition & Credibility The company's recognition as one of the coolest data protection firms and multiple awards for customer service reinforce its reputation. Sales efforts can leverage this credibility to approach potential clients valuing innovative and award-winning data protection services.

Leadership Transition Recent CEO changes, with Robert Peterson now at the helm, suggest a renewed strategic focus and growth trajectory. This transition presents a chance to engage with a company eager to innovate and expand its market reach, ideal for identifying new business opportunities.

Innovative Technology Infrascale’s integration of SSD-based appliances and agentless Hyper-V backup showcases its commitment to technological advancement. Target prospects interested in cutting-edge backup and disaster recovery technology that offers efficiency and performance benefits.

Mid-Market Focus Product launches targeting mid-market and micro-environments, along with a revenue range of 25 to 50 million dollars, indicate a strategic focus on SMB and mid-sized enterprises. This provides avenues for tailored sales pitches aimed at organizations seeking affordable, cloud-based disaster recovery solutions.