Invoke

Market ResearchMassachusetts, United States11-50 Employees

Invoke is a market research company based in Waltham, Massachusetts, operating in the field of large-scale virtual research sessions that blend qualitative input with quantitative sample sizes to deliver same-day insights. Its approach enables clients to participate live as research unfolds, reviewing responses, engaging in one-on-one chats, and prompting additional questions to explore notable findings in real time. The company’s technology supports testing of filmed content, product packaging, advertising, and other marketing materials across hundreds of participants globally, providing rapid feedback to inform business decisions. Invoke serves clients seeking fast, integrated qual/quant perspectives and tends to work with those requiring scalable, on-the-spot evaluation of marketing materials and concepts. The organization is positioned within the market research industry as a provider of live, interactive sessions that accelerate decision-making by combining breadth of reach with immediacy of insights, and has a presence in the Boston area given its location in Waltham.

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