Ipsos Connect

Market ResearchVirginia, United States10001+ Employees

Ipsos Connect is a global specialized business line within the Ipsos Group that coordinates services in Brand Communication, Advertising and Media. It integrates the former ASI and MediaCT brands to help clients measure and enhance how media, brands and consumers connect through content and communication, addressing shifts in media consumption, new advertising formats, and the growing role of social networks and fragmented channels. The unit serves organizations seeking insights into the effectiveness of media and messaging and how to amplify reach and engagement, positioning itself as a partner for measuring and optimizing brand and media connections.
Based in the United States, Ipsos Connect operates as part of a larger market research firm with a global footprint, offering expertise across advertising, customer loyalty, marketing, media, public affairs research, as well as forecasting and consulting. It is part of Ipsos, a Paris-based company with offices in many countries, founded in 1975. A recent development noted in industry press includes Ipsos’ involvement in events and leadership changes within its regional operations, reflecting ongoing expansion and leadership realignment.

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