Mission-aligned expansion ITHAKA focuses on expanding access to knowledge through JSTOR, Portico, and Ithaka S+R, presenting opportunities to offer scalable digital archiving, content delivery, and research services to academic libraries and consortia seeking broader access and preservation capabilities.

Library modernization With Portico preserving large digital archives and on-demand pipelines via AWS, there is a clear opening to sell cloud-based preservation, access, and retrieval solutions to libraries and universities aiming to modernize their digital infrastructure.

AI in scholarly Leadership change in Ithaka S+R around artificial intelligence in scholarly communication signals a strategic priority; opportunities exist to propose AI-driven research, assessment, and learning analytics services to higher ed institutions.

Public-private partnerships Recent collaborations with AASCU and emphasis on Rural Student Success Network suggest sales potential in regional consortia programs, workforce development, and adaptive learning deployments tailored for underserved or rural student populations.

Cloud and DevOps Recent cloud transformation partner and technology stack indicate receptiveness to cloud optimization, data integration, and DevOps modernization services, appealing to IT and operations leaders at universities and libraries.