Boutique Advantage Leverage Jackson Associates’ boutique, flexible facility setup with three Midtown focus suites and a commercial test kitchen to position offerings for brands needing hands-on sensory, food and beverage, and usability studies with high-touch execution.

National Reach Highlight nationwide recruiting capability for virtual projects to win clients outside Atlanta, appealing to brands and legal teams seeking scalable, remote study execution without geographic constraints.

Tech Enablement Promote the existing tech stack and digital capabilities such as iCIMS talent management and cloud-based services to support scalable project staffing, recruitment speed, and efficient participant management.

Energy Research Tie Capitalize on the 2020 Web Widget launch and SGRC collaboration to pitch energy-related consumer research tools, white papers, and motivational studies as a potential cross-sell into utilities and energy providers.

Growth Readiness Position revenue scale and client diversity against peers by emphasizing steady revenue range and seasoned expertise in sensory, UX, jury, and CPG research to win larger multi-project engagements with brands seeking integrated insights.