Boutique winery Target direct-to-consumer tastings and private events to drive higher-margin bottle sales, leveraging their outside-hours tours and private event offerings.

Local guests Promote local wine experiences and on-site food pairings to attract Nebraska regional shoppers and weekend visitors, expanding that in-house tasting and retail potential.

Digital tracking Leverage existing digital tools (Google Analytics, Google Tag Manager, Facebook Pixel) to build remarketing audiences and optimize website-to-sale funnels for wine tastings, bottles, and gift sets.

Growth potential Position Junto as a partner for regional e-commerce wine platforms or curated wine clubs to supplement limited in-house scale with broader distribution opportunities.

Strategic partnerships Explore collaborations with local food vendors and regional retailers to create bundled experiences and cross-promotions that boost venue traffic and multi-item orders.