Insights

Expanding Market Reach Elevate Outdoor Collective's portfolio of renowned outdoor and winter sports brands positions it as a dominant player in the global active lifestyle market, presenting opportunities to collaborate with new distribution channels and retail partners seeking innovative, high-performance gear.

Innovation Leadership With a strong focus on consumer-centric innovation and a commitment to performance and fun, the company offers potential sales avenues through targeted product development partnerships and customized solutions tailored to evolving outdoor enthusiast needs.

Growth in Digital Marketing Utilizing advanced digital tools like Google Analytics 4 and Google Ads, Elevate Outdoor Collective is enhancing its online presence, creating opportunities for digital marketing collaborations, e-commerce enhancements, and targeted advertising campaigns to reach outdoor activity consumers.

Leadership & Strategic Direction Recent executive changes, including the promotion of Josee Larocque to CEO, indicate a strategic shift towards growth and innovation, which could open doors for strategic alliances, joint ventures, and new product lines aligned with company's evolving vision.

Market Position & Revenue Generating between $250 million and $500 million in revenue with a diverse array of brands and a sizable workforce, the company presents multiple sales opportunities across different product categories, including skis, snowboards, avalanche gear, and snowshoes, appealing to a broad customer base engaged in winter sports.

K2 Sports Tech Stack

K2 Sports uses 8 technology products and services including Google Analytics 4, Paycom, Open Graph, and more. Explore K2 Sports's tech stack below.

  • Google Analytics 4
    Analytics
  • Paycom
    Applicant Tracking Systems
  • Open Graph
    Content Management System
  • NetSuite
    E-commerce
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Facebook
    Widgets

Media & News

K2 Sports's Email Address Formats

K2 Sports uses at least 2 format(s):
K2 Sports Email FormatsExamplePercentage
First.Last@k2sports.comJohn.Doe@k2sports.com
50%
First_Last@k2sports.comJohn_Doe@k2sports.com
30%
First_L@k2sports.comJohn_D@k2sports.com
8%
FLast@k2sports.comJDoe@k2sports.com
3%
Last@k2sports.comDoe@k2sports.com
3%
Last.First@k2sports.comDoe.John@k2sports.com
1%
FirstL@k2sports.comJohnD@k2sports.com
2%
FL@k2sports.comJD@k2sports.com
1%
Last_First@k2sports.comDoe_John@k2sports.com
1%
First.L@k2sports.comJohn.D@k2sports.com
1%
FLast@elevateoutdoorcollective.comJDoe@elevateoutdoorcollective.com
75%
First@elevateoutdoorcollective.comJohn@elevateoutdoorcollective.com
25%

Frequently Asked Questions

Where is K2 Sports's headquarters located?

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K2 Sports's main headquarters is located at 3305 160th Avenue Southeast Bellevue, Washington 98008 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is K2 Sports's phone number?

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You can contact K2 Sports's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is K2 Sports's official website and social media links?

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K2 Sports's official website is elevateoutdoorcollective.com and has social profiles on LinkedIn.

What is K2 Sports's NAICS code?

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K2 Sports's NAICS code is 44-45 - Retail Trade.

How many employees does K2 Sports have currently?

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As of February 2026, K2 Sports has approximately 396 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: J. L.Chief Executive Officer: K. H.CFO: B. N.. Explore K2 Sports's employee directory with LeadIQ.

What industry does K2 Sports belong to?

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K2 Sports operates in the Retail industry.

What technology does K2 Sports use?

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K2 Sports's tech stack includes Google Analytics 4PaycomOpen GraphNetSuiteSAP Maintenance, Repair, and OverhaulHSTSX-Content-Type-OptionsFacebook.

What is K2 Sports's email format?

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K2 Sports's email format typically follows the pattern of First.Last@k2sports.com. Find more K2 Sports email formats with LeadIQ.

When was K2 Sports founded?

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K2 Sports was founded in 1962.

K2 Sports

RetailWashington, United States201-500 Employees

Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding, backcountry avalanche gear, and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates. 

With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.


Elevate Outdoor Collective isn't interested in just raising the bar. We're reinventing it, built from our solid foundation to become the largest and leading company in the industry. 

Our focus is very clear: Reaching higher elevations in the winter and outdoor sports space through consumer-centric innovation. 

Our goal: To elevate everyone's experience and heartbeat around the world. 

Want to be part of our team? We'd love to have you! Check out our open job listings  at https://tinyurl.com/ELEVATEOutdoorCollective

Section iconCompany Overview

Headquarters
3305 160th Avenue Southeast Bellevue, Washington 98008 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1962
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    K2 Sports's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    K2 Sports's revenue is estimated to be in the range of $250M$500M

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