Strong Market Presence Kantar TNS New Zealand is part of a global research network with a substantial workforce exceeding 10,000 employees, indicating significant operational capacity and access to a broad client base that can be leveraged for cross-selling advanced consulting and research services.

Recent Strategic Expansion The company's acquisition of digital intelligence startup Compete demonstrates a focus on expanding digital and data-driven capabilities, creating opportunities to offer innovative digital research solutions and data analytics enhancements to clients seeking modernization.

Diverse Tech Stack Utilizing a wide range of technologies including Drupal, Pardot, Google Analytics, and New Relic, suggests the company is well-equipped to support organizations with sophisticated digital marketing, data management, and web analytics needs, opening avenues for tailored digital transformation services.

Focus on Digital Engagement Recent initiatives like the launch of research projects on digital attitudes and social media insights highlight an emphasis on understanding digital consumer behavior, providing an opportunity to offer targeted market research services related to digital trends and consumer engagement strategies.

Potential for Growth With revenue between 50M and 100M and a strong industry position, Kantar TNS New Zealand presents prospects for scalable services in market intelligence, strategic consultancy, and customized research solutions tailored to organizations looking to deepen their market insights and competitive advantage.