Global Consumer Data Kantar Worldpanel offers comprehensive consumer insights across nearly 65 countries, presenting a valuable opportunity for international brands seeking to expand or refine their global marketing strategies.

Diverse Industry Focus The company's recent collaborations with clients in entertainment, retail, and FMCG sectors suggest strong cross-industry capabilities, ideal for targeting brands looking for diversified market research solutions.

Innovative Technology With recent launches of AI-driven tools like Link+ and integrated dashboards, there is a clear emphasis on technological innovation, presenting opportunities to offer complementary solutions or upgrades to existing capabilities.

Expanding Data Offerings Recent initiatives such as Entertainment on Demand and PowerRankings demonstrate a focus on niche data analytics, providing potential upsell opportunities for clients interested in specialized market insights.

Strong Market Position With a revenue range between $1 billion and $10 billion and a sizable global workforce, Kantar Worldpanel presents opportunities to partner on large-scale enterprise accounts and strategic research projects for market leaders.