Small-scale focus Target the firm as a boutique research provider with potential upsell opportunities in specialized studies, offering personalized service and flexible engagement models to align with their lean team and niche needs.

Cost-conscious Position blended or modular service bundles to accommodate a revenue profile under one million, emphasizing transparent pricing, scalable resources, and efficient deliverables to maximize return on minimal budgets.

Tech stack fit Leverage familiarity with WordPress, Microsoft 365, and SEO tools to propose digital-enabled research delivery, client portals, and collaborative platforms that enhance project management and data sharing.

Growth potential Highlight opportunities tied to expanding capacity through white-label or subcontracted research networks, aligning with competitors at larger scales while maintaining agility and cost control.

Market positioning Position as a nimble, high-quality research partner in Louisville with potential to win local contracts or niche projects by emphasizing personalized attention, turnaround speed, and rigorous methodologies.