Clean luxury growth Target the premium clean fragrance and personal care segment, leveraging Lavanila's positioned “Healthy” products to expand distribution in upscale retailers and specialty beauty aisles.

Discovery set leverage Capitalize on the new discovery set to drive trials and upsell into full-size products, using limited-time bundles to boost average order value and attract new customers seeking clean formulations.

Hair and body cross-sell Explore cross-category expansion with the Vanilla Lavender Healthy Hair + Body Mist to seed replenishment demand across both hair and body care lines, increasing shopper lifetime value.

Digital storefront scale Enhance direct-to-consumer and omnichannel presence through Shopify, integrated payments, and marketing tech to improve conversion, retargeting, and repeat purchases in a small company environment.

Strategic partnerships Pursue collaborations with boutique retailers, clean beauty retailers, and lifestyle brands that align with 100% Healthy positioning to accelerate revenue growth given current sub-$1M revenue and peer benchmarks.