Insights

Growing International Presence LeaderBrand's recent expansion to Maryland with an 11-hectare greenhouse indicates a strategic focus on international growth and large-scale production capacity, offering opportunities to supply fresh produce and innovative greenhouse-grown vegetables to global markets.

Innovative Product Launches The launch of exclusive varieties like Marron d’Or demonstrates leadership in product development, signaling potential for collaborations or contracts to distribute unique premium produce within retail and wholesale channels.

Strategic Partnerships Partnerships with Food Research Limited and support from the Ministry for Primary Industries highlight a commitment to sustainability and innovation, opening doors to joint ventures or supply agreements focused on sustainable and research-backed products.

Market Expansion Opportunities With new facilities and an active presence in both local and international markets, LeaderBrand is positioned to escalate sales through expanded distribution channels, catering to retailers and wholesalers seeking high-quality, innovative produce.

Focus on Sustainability LeaderBrand’s investments in modern, environmentally-conscious facilities and collaborative projects reflect a sustainability focus that can appeal to eco-conscious retailers and consumers, creating opportunities for branding and premium sales targeting sustainability-minded buyers.

LeaderBrand Tech Stack

LeaderBrand uses 8 technology products and services including WordPress, Cloudflare, Microsoft 365, and more. Explore LeaderBrand's tech stack below.

  • WordPress
    Content Management System
  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • SendGrid
    Email Delivery
  • Font Awesome
    Font Scripts
  • Chosen
    Javascript Frameworks
  • Java
    Programming Languages
  • Nginx
    Web Servers

LeaderBrand's Email Address Formats

LeaderBrand uses at least 1 format(s):
LeaderBrand Email FormatsExamplePercentage
First.Last@leaderbrand.co.nzJohn.Doe@leaderbrand.co.nz
46%
FirstL@leaderbrand.co.nzJohnD@leaderbrand.co.nz
6%
Last.First@leaderbrand.co.nzDoe.John@leaderbrand.co.nz
2%
First.Last@leaderbrand.co.nzJohn.Doe@leaderbrand.co.nz
46%

Frequently Asked Questions

Where is LeaderBrand's headquarters located?

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LeaderBrand's main headquarters is located at 352 Lytton Road, PO Box 648 Gisborne, 4010, NZ. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is LeaderBrand's phone number?

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You can contact LeaderBrand's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is LeaderBrand's official website and social media links?

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LeaderBrand's official website is leaderbrand.co.nz and has social profiles on LinkedInCrunchbase.

What is LeaderBrand's NAICS code?

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LeaderBrand's NAICS code is 311 - Food Manufacturing.

How many employees does LeaderBrand have currently?

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As of October 2025, LeaderBrand has approximately 201 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: R. M.Ceo: R. B.Chief Financial Officer: N. H.. Explore LeaderBrand's employee directory with LeadIQ.

What industry does LeaderBrand belong to?

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LeaderBrand operates in the Food and Beverage Manufacturing industry.

What technology does LeaderBrand use?

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LeaderBrand's tech stack includes WordPressCloudflareMicrosoft 365SendGridFont AwesomeChosenJavaNginx.

What is LeaderBrand's email format?

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LeaderBrand's email format typically follows the pattern of First.Last@leaderbrand.co.nz. Find more LeaderBrand email formats with LeadIQ.

When was LeaderBrand founded?

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LeaderBrand was founded in 1975.

LeaderBrand

Food and Beverage ManufacturingNew Zealand201-500 Employees

LeaderBrand was established in 1975 by Murray McPhail. We started from humble beginnings with a pioneering spirit of innovation, resourcefulness and a tenacity to succeed. Today, we’re one of New Zealand’s most progressive horticultural businesses.

We’re a vertically integrated produce business growing, harvesting, packing, marketing and distributing fresh produce, bagged salads and wine to local and international markets.

At LeaderBrand, we love what we do and we're proud to be farming fresh, good quality produce everyday. We’re focused on farming for a healthy future and we’re always pushing ourselves to be better.

We have three farms at Makauri, Pukekohe and Chertsey and our new state of the art Gisborne processing site. It is also where our head office is located.  

At LeaderBrand we are always looking for committed, passionate people to join our whānau.

Check out a career with us:  http://leaderbrand.co.nz/about-us/careers-at-leaderbrand/

Section iconCompany Overview

Headquarters
352 Lytton Road, PO Box 648 Gisborne, 4010, NZ
Phone number
NAICS Code
311 - Food Manufacturing
Founded
1975
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    LeaderBrand's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    LeaderBrand's revenue is estimated to be in the range of $1M$10M

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