Insights

International Expansion LeaderBrand has recently expanded its operations internationally by opening a new greenhouse facility in Maryland, United States. This presents opportunities to offer products or services that support their global supply chain, logistics, or greenhouse technologies to enhance their North American growth.

Innovative Partnerships The company's collaboration with Food Research Limited and support from government initiatives indicate a focus on sustainable food development and innovative product offerings. There is potential to introduce new organic, sustainable, or research-backed produce solutions aligned with their sustainability goals.

Recognition and Awards LeaderBrand has received multiple awards for farming efficiency and soil management, which highlight their commitment to operational excellence. This reputation can open doors to premium supply chain collaborations, consultancy opportunities, or high-value contracts focused on sustainable farming practices.

Market Diversification With a recent focus on market expansion and new product launches such as the Marron d’Or squash, LeaderBrand shows interest in diversifying their product portfolio. Opportunities exist to introduce complementary products or to partner on new varietals and branded offerings in both local and international markets.

Technological Adoption LeaderBrand’s use of advanced technologies including a state-of-the-art greenhouse and partnerships with research organizations suggests a readiness for innovative supply chain solutions, automation, and data-driven farming practices, which could benefit their operational efficiency and product quality pursuits.

LeaderBrand Tech Stack

LeaderBrand uses 8 technology products and services including WordPress, Cloudflare, Microsoft 365, and more. Explore LeaderBrand's tech stack below.

  • WordPress
    Content Management System
  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • SendGrid
    Email Delivery
  • Font Awesome
    Font Scripts
  • Chosen
    Javascript Frameworks
  • Java
    Programming Languages
  • Nginx
    Web Servers

Media & News

LeaderBrand's Email Address Formats

LeaderBrand uses at least 1 format(s):
LeaderBrand Email FormatsExamplePercentage
First.Last@leaderbrand.co.nzJohn.Doe@leaderbrand.co.nz
86%
FirstL@leaderbrand.co.nzJohnD@leaderbrand.co.nz
10%
Last.First@leaderbrand.co.nzDoe.John@leaderbrand.co.nz
4%

Frequently Asked Questions

Where is LeaderBrand's headquarters located?

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LeaderBrand's main headquarters is located at 352 Lytton Road po Box 648 Kaiti, Gisborne 4010 New Zealand. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is LeaderBrand's phone number?

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You can contact LeaderBrand's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is LeaderBrand's official website and social media links?

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LeaderBrand's official website is leaderbrand.co.nz and has social profiles on LinkedInCrunchbase.

What is LeaderBrand's SIC code NAICS code?

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LeaderBrand's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 311 - Food Manufacturing.

How many employees does LeaderBrand have currently?

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As of April 2026, LeaderBrand has approximately 200 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: R. M.Ceo: R. B.Chief Financial Officer: N. H.. Explore LeaderBrand's employee directory with LeadIQ.

What industry does LeaderBrand belong to?

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LeaderBrand operates in the Food and Beverage Manufacturing industry.

What technology does LeaderBrand use?

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LeaderBrand's tech stack includes WordPressCloudflareMicrosoft 365SendGridFont AwesomeChosenJavaNginx.

What is LeaderBrand's email format?

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LeaderBrand's email format typically follows the pattern of First.Last@leaderbrand.co.nz. Find more LeaderBrand email formats with LeadIQ.

When was LeaderBrand founded?

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LeaderBrand was founded in 1975.

LeaderBrand

Food and Beverage ManufacturingGisborne, New Zealand51-200 Employees

LeaderBrand was established in 1975 by Murray McPhail. We started from humble beginnings with a pioneering spirit of innovation, resourcefulness and a tenacity to succeed. Today, we’re one of New Zealand’s most progressive horticultural businesses.

We’re a vertically integrated produce business growing, harvesting, packing, marketing and distributing fresh produce, bagged salads and wine to local and international markets.

At LeaderBrand, we love what we do and we're proud to be farming fresh, good quality produce everyday. We’re focused on farming for a healthy future and we’re always pushing ourselves to be better.

We have three farms at Makauri, Pukekohe and Chertsey and our new state of the art Gisborne processing site. It is also where our head office is located.  

At LeaderBrand we are always looking for committed, passionate people to join our whānau.

Check out a career with us:  http://leaderbrand.co.nz/about-us/careers-at-leaderbrand/

Section iconCompany Overview

Headquarters
352 Lytton Road po Box 648 Kaiti, Gisborne 4010 New Zealand
Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1975
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    LeaderBrand's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    LeaderBrand's revenue is estimated to be in the range of $1M$10M

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