Expansion Opportunity Logan has historically expanded beyond Topeka, opening a new location in Hays, Kansas. This signals a growth trajectory and potential for additional branch openings or regional service contracts, presenting cross-sell opportunities for printers, copiers, and managed print services across multiple locations.

Midmarket Focus With a revenue range of 25 to 50 million and a family-owned, local-market presence, Logan targets mid-sized businesses that need reliable print, MFPs, interactive solutions, and digital signage. Propose bundled solutions and service-level agreements tailored to growing midmarket offices and multi-site deployments.

Tech Stack Alignment Current technology stack includes WordPress, Shopify, WooCommerce, and security tools, indicating a modern but potentially opportunity-rich environment for cloud print management, secure email and device protection, and e-commerce enabled procurement. Pitch integrated print & IT security offerings and digital signage or interactive boards to complement existing digital infrastructure.

Product Diversification Product lineup spans MFPs, desktop and production printers, interactive solutions, Skywell water generator, Aquos boards, LCD displays, and smart signage. This breadth allows cross-sell of high-end printing hardware with display solutions, signage software, and related consumables to create end-to-end office modernization packages.

Service-Driven Identity A longstanding, service-focused, family-owned brand with a stated commitment to responsive support. Leverage this as a selling point for high-touch managed services, proactive maintenance, remote monitoring, and loyalty programs to win longer-term contracts and duplicate success across new locations.