Growing Digital Presence Longaberger has successfully transitioned to a digital-first model with a state-of-the-art social commerce platform, including livestreaming and stylist programs, presenting an opportunity to expand social media marketing and influencer collaborations to reach a broader audience.

Strategic Brand Relaunch The recent rebranding under Xcel Brands and partnerships with major retailers like Anthropologie indicate a focus on reinvigorating the brand's market position, making it a compelling proposition for collaboration on exclusive product lines or limited editions.

Expanding Product Line With a diverse product portfolio that includes home décor, ceramics, gourmet foods, and new categories like wine and jewelry, there are opportunities to cross-sell and bundle products in targeted marketing campaigns to increase basket size.

Regional Community Engagement Partnerships with Appalachian Ohio and foundation support showcase community involvement, which can be leveraged to develop corporate social responsibility initiatives or localized marketing strategies appealing to socially conscious consumers.

Revenue Growth Potential Current revenue ranges between $25 million and $50 million, with an evolving social commerce infrastructure providing a platform for new revenue streams through stylist recruitment, online events, and expanded artisan collaborations.